If you send enough email campaigns, you’ll inevitably run into spam filter issues. According to...Place Emails in Primary Tab in Gmail
Gmail includes a feature called inbox tabs, which uses different tabs to organize your mail...The Importance of Permission in Email Marketing
The very first step to building a successful list is to get permission from subscribers who...What is Spam?
There are a variety of definitions and interpretations of the word itself, but at its core, spam...How Spam Filters Work?
Spam filters consider a long list of criteria when judging the “spamminess” of an email. They’ll...Avoid these common mistakes
If you're beginning an email campaign or you've been sending email already but know that your...A List of Common Spam Words
One of the fastest ways to end up in a subscriber's spam folder or junk folder is to load your...Content Filtering - How does it work?
Content filtering is often hard to explain to people, and I’m not sure I’ve yet come up with a...When does Email Address go Stale (Stale List)?
Every mailing list can go stale when it isn't used regularly, even if the subscribers were...Preventing False Abuse Reports
You don’t have to be a spammer to get reported for spamming. Sometimes an email gets reported as...How abuse reports work
When people receive what they think is spam, they can just click a button in their email program...Reasons for false abuse reports
So, why do legitimate email marketers get falsely accused of sending spam? Sometimes it’s a...Ways to prevent false abuse reports
Getting permission is extremely important. Without permission, you could be reported for abuse...Double opt-in
We highly recommend the double opt-in method when managing your email lists. HBJmaica's double...Email Firewalls
By now, most email marketers know that spammy phrases like “FREE! CLICK NOW!” will trigger spam...