Articles

 Designing Overview

If the world were perfect, your email would look exactly the same whether you opened it in an...

 Should You Segment Your List by Email Service Provider?

Some companies will go through the trouble of email list segmentation by email address and...

 Tables are Your Friend!

Almost all email clients respond well to tables built with html to format your email. In fact,...

 CSS is Not Your Friend!

Using CSS in an html email template is, unfortunately, a poor idea. Many email clients,...

 Other Cross Email Service Provider Design Issues

While it's nearly impossible to provide a comprehensive list of tricks for ideal display across...

 Best Practices for Creating Effective Cross-Platform Email Templates

It's unlikely that you'll ever be able to create a specific email template that looks exactly the...

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