Spam - Overview

If you send enough email campaigns, you’ll inevitably run into spam filter issues. According to ReturnPath (the world’s leading email certification and reputation monitoring company), you can expect 10-20% of your emails to get lost in cyberspace, mostly due to overzealous filters. Legitimate email marketers who send permission-based emails to people who requested them get spam filtered all the time. Unfortunately, there’s no quick fix. The only way to avoid spam filters is to understand what spam is and how the filters work. In this guide, you’ll learn:

  • What spam is
  • How spam filters work
  • Common mistakes to avoid
  • How to prevent false abuse reports
  • How to understand email firewalls

Even if you’re sending perfectly legal and engaging email newsletters, you need to have an understanding of the spam world. It will help keep you out of trouble and make you a better email marketer. Now, let’s get started.

Was this answer helpful?

 Print this Article

Also Read

Content Filtering - How does it work?

Content filtering is often hard to explain to people, and I’m not sure I’ve yet come up with a...

The Importance of Permission in Email Marketing

The very first step to building a successful list is to get permission from subscribers who...

How Spam Filters Work?

Spam filters consider a long list of criteria when judging the “spamminess” of an email. They’ll...

When does Email Address go Stale (Stale List)?

Every mailing list can go stale when it isn't used regularly, even if the subscribers were...

What is Spam?

There are a variety of definitions and interpretations of the word itself, but at its core, spam...

Powered by WHMCompleteSolution