Spam - Overview

If you send enough email campaigns, you’ll inevitably run into spam filter issues. According to ReturnPath (the world’s leading email certification and reputation monitoring company), you can expect 10-20% of your emails to get lost in cyberspace, mostly due to overzealous filters. Legitimate email marketers who send permission-based emails to people who requested them get spam filtered all the time. Unfortunately, there’s no quick fix. The only way to avoid spam filters is to understand what spam is and how the filters work. In this guide, you’ll learn:

  • What spam is
  • How spam filters work
  • Common mistakes to avoid
  • How to prevent false abuse reports
  • How to understand email firewalls

Even if you’re sending perfectly legal and engaging email newsletters, you need to have an understanding of the spam world. It will help keep you out of trouble and make you a better email marketer. Now, let’s get started.

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