Preventing False Abuse Reports

You don’t have to be a spammer to get reported for spamming. Sometimes an email gets reported as spam, even if it’s not. Sometimes it’s a simple mistake, like when an inexperienced user clicks the spam button to unsubscribe from an email.

But mistake or not, getting reported for abuse is serious. If a major ISP like AOL receives even a small handful of complaints about your emails, then they’ll start blocking all email from your server. And if you use HBJamaica—or any email-marketing service, for that matter—that means your emails can affect the deliverability of thousands of other legitimate marketers. One bad apple can truly spoil the whole bunch. By the way, this is why HBJamaica completely reviews the content of each email campaign that leaves our server to ensure they are not violating any rules.

Since it’s inevitable that you’ll receive spam complaints every now and then, Email Service Providers like HBJamaica are constantly monitoring abuse reports from ISPs, blackhole lists, and anti-spam networks, so we can immediately pinpoint problems as they arise and investigate the account in question.

Every major ISP cares about reducing unwanted email for their customers, so when you receive an abuse report, you’re unfortunately guilty until proven innocent. There is no negotiating—they don’t have time to listen to excuses or long-winded explanations. And who can blame them? They're too busy trying to handle countless other spam complaints.

As long as your email list has been collected legitimately and you are able to prove without a doubt that any complaint you received is a simple mistake, you’re in the clear. But if we have reason to question your list-collection practices, your account will be disabled—or shut down altogether. Incidentally, that’s why our list management system uses double opt-in, and why our terms of use prohibit purchased, rented, and third party lists. Those types of lists generate too many complaints, even they were originally collected in a legitimate manner.

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