Double opt-in

We highly recommend the double opt-in method when managing your email lists. HBJmaica's double opt-in process is a two-step process, where a subscriber fills out your signup form and receives an email with a link to confirm their subscription.  In fact, it’s a requirement of HBJmaica’s native signup forms. Here's how it works:

  1. A customer signs up for your email newsletter through a form at your website.

  2. They receive an email with a confirmation link.

  3. If they click the link, they are added to the list.

  4. If they do not click the link, they are not added to the list.

Double opt-in is fast replacing the single opt-in method, in which someone submits a form and is automatically added to a list. Single opt-in increases the likelihood for someone to get added to the list without permission, either erroneously or maliciously.

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