Should You Segment Your List by Email Service Provider?

Some companies will go through the trouble of email list segmentation by email address and sending specific modified templates to each. For example, since Yahoo! displays images by default, their email to their Yahoo! clients may include more images. If you have a large email database and a significant in-house resource pool to create multiple copies of emails, this process may be worth your time. However, as a general rule, it's better to design one specific email template that will appeal to all email service providers.

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